We Develop Effective Media Strategies for Law Enforcement Agencies

A comprehensive, pro-active media strategy is the foundation for a strong and trusted law enforcement agency brand. Media strategy includes a solid communications program for clear and consistent messages, a well-designed Website as the agency’s primary media platform, social media pages for citizen interaction and an experienced PIO to manage everything. We provide a part-time, as-needed, highly experienced PIO, along with the social media development and web site design resources. 

  • Agency-Media Relations Assessment – Prepare an overall media communications strategy for your agency.

  • Review of Print and Broadcast Media – Determine which news media is most likely to cover your agency.

  • Media Relations Policy Development – Create, deliver and manage effective agency media relations policy.

  • Social Media Policy Development – Develop and manage a social media policy with clear boundaries.

  • Media Interview Coordination – Topic development, pre-interview preparation, interview management.

  • Journalist Relationship Development – Help command staff build solid relationships with news reporters.

  • Wrongful News Media Coverage Response - Create plan and tactics for rapid-response to false reporting.

  • Media Events - Manage ride-alongs, briefings, lunches, and relationship-building events with reporters.